The Shorty Awards Blog
- User experience
The previous blog design had become stale as their primary website went through separate redesigns. Sawhorse was looking to bring their blog up-to-date with their recently overhauled branding. At the same time, they wanted to keep the design separate from their primary website design so they could continue to update the primary website independently without having to completely redesign the blog each time. And they threw one more challenge into the mix: the current blog was implemented on hosted blogging platform Tumblr and they wanted to keep it there.
The primary challenge of working with Tumblr is that—despite being used by professional brands—it does not serve professional web developers. Tumblr's template system is elegant, but rudimentary, and lacks many of the abilities modern web developers have come to expect from content management systems. It utilizes a single HTML template for all views, features no integration with version control or CSS preprocessors, minimal static asset support, and esoteric photo resizing control.